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12 Ways to get attention of Investors in 2013


1. Stay Centrally Located

Investors have a particular liking to world's bustling cities, and who wouldn’t? Last year’s funding rounds for major companies positioned the favoured companies in an international playing field and emerged those as favourites which were centrally located in and around big cities.

2. Be a snowflake in a (p2p) avalanche

The start-ups that Investors tend to notice use technology to enhance their basic, core social interactions. Peer-to-peer marketplaces are red-hot and more in demand. Judging by the activity in the investment market, you can only win if you are willing to take it all. For Investors it is important to work with companies that have international ambitions.

3. Keep your server from crashing

In other words, be resourceful. Be resilient. And do it on little money. Investors seek a team’s ability to “keep servers from crashing at the start” is a good indication of future success. So by all means, when any investor clicks on your site or knocks on your door, make sure it’s working. It’s important he sees you have a tenacious survival instinct to build up a strong foundation from the get-go.

4. Chase happiness

Investors are firm believers in technology as a means of accelerating happiness. They say, "The companies that will ultimately do well are the companies that chase happiness. If you find a way to help people find love, or health or friendship, the dollar will chase that.” When an entrepreneur gets stuck developing p2p, return to the basic question: What makes an interaction positive as opposed to annoying, threatening, or dull?

5. Give the investor exactly the opposite of what he wants


OK, this may land you on the ever-growing world’s worst resume list. But at least in terms of product logic, this could get you noticed. Investors have expressed interest in building a social recommendation platform that directs people to the products and experiences “diametrically opposite of what [they] like.” To use this analogy, build “the exact opposite of your ex-girlfriend,” and you’ll probably date her. In other words, experiment. Consider what the current social objectives are and question them. Play with the best and the worst. After all, it was this bipolarity that draws Investors to Entrepreneurs.


6. Prepare for international expansion from day 1

The products and platforms Investors seek out are aimed at becoming global market leaders. That means you need to think globally and understand cultural differences. So in building your product, for instance, understand not only IT culture in your home country (where the language limits the reach to a local range) but also how IT culture differs in the global market. If you have a million users in your home country, it means something quite different than a million in other parts of the world, where the language enables and requires global reach. If you want to work with Investors, take a global mindset from day 1. The next decade will be all about continent-bridging incubators.

7. Don’t talk about market cap

Investors say they don’t care at all about market potential (“They have become immune to people talking about market cap”). Much more important is the strength of your team and your product, so bear this in mind long before you reach the pitching point. Investments often lead to a nearly double-the-figure round in the not-too-distant future. Think outside the box in terms of measuring the potential of your company, and you will likely build a more innovative product.

8.  Have a strong management team

Many founders have a great product, but not all of them have the team to sustain and support it through all its life stages. Investors look for companies that are prepared for growth from the onset. Make sure you identify and team up with the right people early on. In the German style, an incubator generally builds a start-up at a low cost, waits for a bigger VC to invest, allows the company to attain size, and then exits to a partner company that receives extra funds from large foreign funds. To do it the Investors way, you will benefit to get your team together from the onset, finding a group of IT professionals, investors and VCs who could propel the business from the start. Start looking! Your team means everything.

9. Don’t be a**-hole online or offline

Investors are known to work with cool people with clean reputations. Uphold your dignity across all social platforms, real and digital, especially ones invested in by international investing companies. An intellectual once said, “If you’re an asshole offline, you’re probably an asshole online.” So don’t be fake, either - Especially when the Investors ask you questions relating to your project.

10. Show that you know how to use social media

Don’t use it “to share mundane things or for self-glorification.” Investors rule of thumb is this: Share content that Inspires, Connects, Entertains, or Educates (the acronym to remember it is ICEE). And listening is as important at posting. Investors suggest you act like the pipe, not the source. “It’s not about what you post but what you listen to,” an Investor once said.

11. Build the investor a product he can wear

No, really. Investors have projected that the next big wave in technology will be wearable technologies. High-fashion bracelets that track your health and sleep, rings that let you take pictures with your fingers… eye lens contacts that let you identify people in front of you? Consider it.


12. Treat Networking Media well

Investors usually have millions of followers on networking media like LinkedIn, Twitter, Facebook, etc. Before you ditch out too, try and build a filter that prevents all of us from getting Spammed. Networking media has been integral to Investors success, so however you use it, use it.